A story of work, values and remarkable growth. Enjoy a behind-the-scenes visit to our factories, to see how we make the iconic products that we have been bringing to Italian homes for 100 years. Learn more 100 years of Goodness Creation The world has changed a great deal over the last century, but our attention to your well-being and the passion we put in our products will never change. Learn more MISSION, VISION AND VALUES Learn more MISSION VISION OUR ICONIC PORTFOLIO OF BRANDS CREATES JOYFUL AND DELICIOUS MOMENTS FOR CONSUMERS EVERYWHERE, ONE TASTY BITE AT A TIME. INSPIRED BY A CENTENARY TRADITION OF ITALIAN QUALITY, OUR BRANDS CREATE DELICIOUS SOLUTIONS TO THE NEEDS AND WANTS OF CONSUMERS AND CUSTOMERS WORLDWIDE. GOODNESS WE MAKE DELICIOUS, HIGH-QUALITY PRODUCTS. PASSION WE AIM TO WIN IN THE MARKET, WITH CUSTOMERS & CONSUMERS. COLLABORATION WE PLAY, WIN, AND LEARN AS ONE INTEGRATED TEAM. COURAGE WE DREAM BIG, INNOVATE, AND DELIVER ON OUR PROMISES. CARE WE TAKE CARE OF OUR PEOPLE AND OUR PLANET. INTEGRITY WE TAKE THE HIGH ROAD IN EVERYTHING WE DO. Our History 100 years of Goodness Creation Learn more 1922 Ruggero Bauli opens a small artisan bakery in Verona which became known for its traditional pandoro recipe. 1950s The company’s activity continues to develop with the launch of industrial production. 1990s Bauli enters the market of baked goods for daily use with its new line of croissants. 2022 100 years of Goodness Creation, our identity is that of a group led by tradition and focused on innovation and the future. Bauli and the environment. We care about the future of our Planet. Learn more We implement a green supply-chain We work for solutions for sustainable packaging We strive to reduce water use Our figures Over the years the Bauli Group has been able to uniquely combine the strength of its tradition with significant economic growth Learn more €634 million in sales in 2022-2023 30 million in industrial investment 20% of total turnover comes from exports 7 production plants worldwide Our brands Bauli in the World We are market leaders in the production of festive desserts and treats as well as a wide range of baked goods that our customers can enjoy throughout the day. Learn more Connect with us Bauli rafforza top management We’ve got some important news about our Group’s commercial management team: in addition to the arrival of Luca Casaura as Chief Marketing Officer, we’re pleased to announce the appointment of Stanislao Marrazzo and Andrea Negro as Bauli Group’s new Chief Commercial Officers, the former with responsibility for international markets and the latter for Italy. Scopri di più Formazione aziendale Investire nella formazione professionale e nello sviluppo delle competenze del personale è fondamentale per sostenere la crescita e il successo di qualsiasi attività imprenditoriale. Fare formazione significa promuovere la responsabilità, la produttività e la soddisfazione dei dipendenti, ed è con questo spirito che abbiamo deciso supportare nostri giovani talenti attraverso la Bauli Future Academy Scopri di più Scegli la morbidezza “Scegli la morbidezza”La nostra nuova campagna, on air in questi giorni, celebra la “morbidezza” come scelta di vita, toccando corde diverse con l’obiettivo di abbracciare un pubblico più ampio attraverso un messaggio di positività: in un mondo che spinge spesso per la durezza, vogliamo ricordare che possiamo scegliere di essere morbidi, indipendentemente dallo stile di vita di ciascuno. Scopri di più Would you like to know more? Contact us Send us your questions about the Bauli Group. Learn more Working for Bauli We provide our employees with a stimulating work environment based on solid values. Learn more